Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Nike Plays Hardball to Keep Its Athletes - WSJ
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Olympics-USOC and Nike extend partnership through 2020 | Fortune
Nike set to become first major sponsor of Los Angeles 2028
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
LA28-USOC joint venture snags Nike as first partner
This Is How Much Nike Dominates American Track - FloTrack
Best Ambush Marketing Campaigns
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Nike to Continue USOC Sponsorship Through 2020 | Sports Destination Management
:format(jpeg)/cloudfront-us-east-1.images.arcpublishing.com/tgam/3BXVW6EBJNBWTIDU7BYFL734W4.JPG "Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail")
Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail
Hong Kong distance runner Wong Wan-chun fears Nike sponsorship issue could derail Paris Olympics bid | South China Morning Post
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Non-sponsor Nike is brand most associated with Olympics
Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas – Sportico.com
Nike avoids Olympic sponsorship restrictions
How Nike Brilliantly Ruined Olympic Marketing Forever
/https://www.thestar.com/content/dam/thestar/sports/olympics/2012/08/11/london_2012_nikes_volt_shoes_capture_marketing_gold/nikeshoes.jpeg "London 2012: Nike's Volt shoes capture marketing gold | The Star")
London 2012: Nike's Volt shoes capture marketing gold | The Star
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
